Tag Archives: video

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SEO industry gets in a spin over online content marketing

Content marketing has become the latest trend to catch fire within the Internet marketing industry. In light of Google’s Panda and Penguin updates, designed to target content and link spam, in favour of rewarding fresh, unique content, quality content represents one of the few SEO strategies to produce consistently good results. Despite content being central […]

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LinkedIn buys SlideShare for $119m

Business networking site LinkedIn has acquired the team behind popular content sharing platform SlideShare. SlideShare – which allows professional users to create and host presentations, videos and PDFs online – was launched in 2006 and now has 29 million unique users a month. LinkedIn paid $119m (£74m) to acquire SlideShare, saying it aligns “perfectly” with […]

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New Google video looks at common SEO mistakes

Google has uploaded a new video to its YouTube channel describing five of the most common search engine optimisation mistakes – and six ‘good ideas’ to help internet marketers get results. The video is presented by Maile Ohye, a developer programs tech lead at Google. A summary of the slip-ups she mentions is presented below: […]

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Recording Google + Hangouts

Possibly the biggest differentiator at present between Google Plus and other social networks are Hangouts – the chance to video conference at the click of a button with up to 20 other G+ users. Hangouts are moving forwards quite quickly now as the G+ developers and third parties realise the benefits of making recording G+…

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YouTube’s new layout

Google have given YouTube a makeover, offering a new layout to make finding content an easier task. At the moment this is not live, but if you want to give it a go, it’s very simple. Go to youtube.com and click Ctrl, shift and J (Chrome) or Ctrl, Shift, K (Firefox) to open the developer…

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See the SEO benefit of video

Properly search engine optimised videos are 53 times more likely to turn up in the first page of Google results, according to new research. Forrester Research found companies which use video for search engine marketing were getting higher search results ranking than text-based content. Both YouTube and Facebook can provide great video marketing avenues for […]

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Initial thoughts on Facebook live announcement

In case you have been under a rock, Mark Zuckerberg, CEO of Facebook and Tony Bates, CEO of Skype have just made a live announcement about new chat and video chat features within Facebook. The first announcement was about the Open Computer Project, which has been underpinned by a need for better infrastructure to deliver…

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Watch your brand grow online with YouTube

Combining a YouTube video presence with online marketing services could help boost awareness of your brand. Facebook and Twitter have proved to be really useful tools for companies to increase their online presence. But combining that with video on YouTube could open up your business to new customers. Even simple, explanatory videos, that can help […]

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