Tag Archives: yahoo

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Yahoo! Bing Network gets contextual

Yahoo! has set out to combat the competition from Google AdSense by creating its own highly relevant on-site ads under the Contextual Ads banner. Yahoo! Bing Network rolled out this service at the end of September, giving advertisers the ability to integrate paid text ads into websites that will attract a relevant target audience. This…

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The death of Yahoo! search? Former giant’s search market share slumps to lowest ebb

Yahoo!’s share of the US search engine market has slumped to its lowest-ever point. The latest comScore data suggests the former giant’s search engine is in terminal decline. Despite appointing former Google vice president of local, maps and location services, Marissa Mayer, as its CEO in July 2012, Yahoo! has seen its share of the […]

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Microsoft and Yahoo unveil the Yahoo Bing Network

Following the formation of their Search Alliance, Microsoft and Yahoo have announced that their joint search marketplace will be known as the Yahoo Bing Network. Both have stated that Internet marketing professionals could potentially reach around 46 million unique US users – that aren’t using rival search engine, Google – on their search engines. According […]

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Marissa Mayer quits Google to join Yahoo! as chief executive

Marissa Mayer, one of Google’s longest-serving employees, has joined rival Yahoo! as their new chief executive officer. Mayer, 37, was Google’s first female engineer, and rose through the ranks of the Silicon Valley start-up, quickly becoming one of the search giant’s top executives. She will start at Yahoo! today (July 17), keen to reverse the […]

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Bing apes Google graph with Encyclopaedia added to search results

Bing, Microsoft’s search engine, has announced a new partnership with the Encyclopaedia Britannia, to improve information returned with its results. The move follows hot on the heels of the new Knowledge Graph introduced by Google, which pulls out relevant stats, facts, stories and information about various search terms (for instance, searching a popular actor’s name […]

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