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Monday, November 21st, 2011
Google have given YouTube a makeover, offering a new layout to make finding content an easier task.
At the moment this is not live, but if you want to give it a go, it’s very simple.
Go to youtube.com and click Ctrl, shift and J (Chrome) or Ctrl, Shift, K (Firefox) to open the developer tools.
Click on Console.
Then type in the following (you may need to clear the error log first)
document.cookie=”VISITOR_INFO1_LIVE=ST1Ti53r4fU”;
Reload the site and you get the new layout.
In other words, YouTube has become far more personal and is encouraging you to subscribe to channels to keep up with content you may enjoy more than the content from categories that Google shows by default currently.
For businesses, it is now even more important to create video content and to have a channel which your customers and audience can subscribe to. Regularly adding new content will drive your viewers back through their own personal subscriptions page, giving you an additional mechanism for reaching potential fans, friends, followers etc.
Encourage those who watch your videos to like, recommend and share your content, and don’t make it all a one way street. When people subscribe to your channel, check out theirs. You never know what gems you may find and there are always opportunities for comments and dialogue that will help to improve the view that YouTube (and hence Google) has concerning your content and activity.
We shall be looking at Google’s ‘new’ algorithm this week and video is just one part of it.
Tags: Google, new look, video, youtube
Posted in Blog, Google, SEO
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Tuesday, October 18th, 2011
In all search engine optimisation strategies, the main goal is to get your site ranking as close to that coveted top spot as you can for certain keywords.
While the goal itself might be clear, the way in which it can be achieved is less so.
Kristi Hines, writing for Search Engine Watch, has suggested employing optimisation methods on other sites if your strategy to achieve a higher ranking is stuttering.
Ensuring your content on other sites is source-recognisable and ranking well could provide you with a slight boost.
YouTube Videos -
As YouTube is a site under Google ownership, videos featured on the site will have an increased chance of ranking well amongst SERP’s (search engine results pages).
Implementing the following will improve your video’s page optimisation:
SEO Title - Without doubt the most important feature on the page. To rank well, you should include the name of your brand with your special keywords.
Meta Description – This item is pulled from the video description. If you can produce a description that is rich in keywords, you will be in good stead.
Meta Keywords - Meta keywords will increase the chance of your video being located on YouTube. As YouTube uses a process that separates keyword phrases with a space, you should be sure to give each of your keyword phrases quotation marks.
H1 Tags - The H1 tag is the title you will have given to your video.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: rankings, SEO, youtube
Posted in Search Engine Optimisation
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Friday, August 5th, 2011
Facebook is the platform of choice in social media marketing, according to two separate studies cited in a report featured on Search Engine Watch.
eMarketer’s recent study found that 93 per cent of marketers currently utilising social media were using Facebook – with a further five per cent of respondents admitting they plan to use the social network over the next year.
Similar results were also displayed in a study conducted by Strata – in this case 81 per cent stated that they conducted social media marketing campaigns on Facebook.
Only serving to increase Facebook’s growing reputation as a great tool in social media marketing, the social network also ranked highest in ratings of satisfaction.
69 per cent of marketers surveyed considered the networking site to be ‘good’ or ‘excellent’ – considerably exceeding the 46 and 36 per cent ratings of YouTube and Twitter respectively.
Both studies found that marketers were looking towards a broader digital marketing strategy – one that would employ the use of YouTube, LinkedIn and Foursquare.
News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: digital marketing, facebook, youtube
Posted in Social Media Marketing
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Tuesday, August 2nd, 2011
In the current Internet marketing climate, social media sites such as Facebook and Twitter might be the platforms most popular for marketing.
However it’s important not to ignore the power of YouTube adverts.
Just as with social media marketing, there are a number of rules to follow when creating YouTube content that you want to be worth sharing, according to an article published by Search Engine Watch.
Rather than relying on luck to take your video ‘viral’, the video must ‘provide intrinsic value to your viewers,’ states New York Times bestselling author, Guy Kawasaki.
Kawasaki states that there are four forms that this intrinsic value can take, as he explains:
- Inspiration – ‘YouTube has brought to light thousands of inspiring stories of courage and bravery.’
- Entertainment – ‘Some videos are plain-and-simple guffawingly funny.’
- Enlightenment – ‘These are documentaries similar to what you’d see on PBS or the Discovery Channel.’
- Education – ‘Educational videos show how to do things and use products.’
Ideally the ad needs to generate a buzz, talk and referrals – views alone aren’t enough.
These types of adverts can be hugely successful, as proved by a recent educational YouTube advert.
‘The Google+ project: A quick look’ advert, explaining the ins and outs of Google’s latest social networking venture, has been shared 147,262 times according to the Mashable Global Ads Chart.
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Tags: internet marketing, Mashable, Social Media, video marketing, viral video, youtube
Posted in Social Media Marketing
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Friday, July 8th, 2011
Properly search engine optimised videos are 53 times more likely to turn up in the first page of Google results, according to new research.
Forrester Research found companies which use video for search engine marketing were getting higher search results ranking than text-based content.
Both YouTube and Facebook can provide great video marketing avenues for businesses.
Facebook provides easy options to share video content, and hopefully push it viral, and you can get interested people ‘tagged’ in relevant video, to show up on their profile page.
YouTube has a great Google-powered search engine, and is the go-to site for people looking for video content. Picking the right SEO keywords could lead to a lot more traffic coming to your video on YouTube, and, hopefully, following up by visiting your site for more information.
With social media networks now launching integrated video chat options, the internet is finally moving into the realm of video over traditional content – and businesses which get this right will reap the rewards.
News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
Tags: facebook, SEO, video, youtube
Posted in Search Engine Optimisation
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Friday, June 24th, 2011
It had to happen: finally, social media has found an abbreviation everyone seems to be happy about – so-me. It may take a little time to reach beyond the circles of hard core Twitter folk and social media addicts, but it is likely to become the simple term that is used to sum up what has been, until now, referred to as (an undefinable and ever-changing) “Web 2.0″.
So-Me is changing by the day as new tools, apps and software become available for each of us to be social online. The adoption by large corporates of Facebook (about 3 years behind consumers!) and the inclusion of facebook.com/xyz on TV ads means that it is time to look to the next big thing.
All of these apps start at the edge and are adopted by consumers long before big business become aware of the potential to reach new target audiences. In fact, what does seem to be coming clear is that business needs to shake up its act a little in the speed of adoption – whether of Youtube, Twitter, Facebook, Tumblr, or any of the other hot properties that consumers love.
The recent past has seen business banning the use of such ‘tools’ during work time in the mistaken belief that staff would waste time on them. Time has shown that in actual fact, this is the hang out of the vast majority of a company’s target audience! Adoption has become essential. Keeping up with developments – ever more important.
One such tool that is handy for any company wishing to make it really simple to reach out to consumers, wherever they prefer to ‘hang out’ is fullyfollow.me.
Interestingly, Chris Pirillo (who is of course *the* so-me expert above all experts) feels that it is still a simple task to follow any individual across whichever social networks they choose to use, but for many who may be new to the game, or mired in the complexity and intricacy of the myriad social networks now available, following even 5 people can become almost impossible.
Especially if you are unsure whether they are most active on Twitter, or Tumblr, or Digg, or Reddit, or Facebook or…or…or…! Fullyfollow.me is a simple app to use that will allow you to point your audience to the best ways to connect with you, so give it a go today.
Tags: Digg, engage, facebook, fullyfollow, fullyfollow.me, reddit, so-me, Social Media, target audience, tumblr, twitter, youtube
Posted in Blog, Social Media, Tips & Tricks
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Tuesday, June 21st, 2011
Combining a YouTube video presence with online marketing services could help boost awareness of your brand.
Facebook and Twitter have proved to be really useful tools for companies to increase their online presence.
But combining that with video on YouTube could open up your business to new customers.
Even simple, explanatory videos, that can help consumers understand your products or brands, or demonstration videos either showing how to use products, or giving hints and tips, can help increase visitors to your website – and, ultimately, boost your profits.
Using social media for the sake of it is not advisable as potential customers want quality, valuable content.
But if you are already finding success with Facebook and Twitter, adding a YouTube channel could round-off your online marketing campaign.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Tags: online marketing, Social Media, video, youtube
Posted in Social Media Marketing
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Wednesday, April 20th, 2011
Tuesday 19th evening: Matt Cutts posted this tweet an hour ago
Earlier on this evening, rumours began to circulate that the Royal Wedding was to be live streamed on YouTube. I suppose that potentially the wedding may have quite a large audience and even Google need to ensure that the service is robust!
Tags: Google, live streaming, Matt Cutts, youtube
Posted in Blog, Google
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Friday, March 25th, 2011
Interestingly, there was a discussion about this recently in the office.
Which software would you recommend to turn a series of photos into a video that can be shared on Youtube?
Youtube must have heard us! This week YT announces the addition of new functionality which allows anyone to splice together photos to form a video suitable for uploading to the site and sharing.
For many people, this will prove a godsend. Especially for those with no video camera, but also for those who only have a series of photos available which needs editing into a film.
Remember how useful videos are in ensuring higher search engine rankings for your business? This could be your chance to find those missing SERPs, simply by melding photos into a short video clip.
It’s the weekend – time to go play with some funky tools that may permit us to put videos from photo selections that had been deemed only usable for the in-house photo album unless we bought specialist software!
Tags: editing, photos, video, youtube
Posted in Blog, Google, SEO
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Thursday, March 10th, 2011
The recent announcement about YouTube Next (following the acquisition of Next New Networks) shows that YT is serious about challenging the broadcast and cable industries, using homegrown content.
By offering content creators access to experts who understand how to make quality, potentially viral videos, as well as giving serious creators access to funds that can help buy professional equipment through Youtube partners, seminars, further programs, as well as to help partners to expand potential revenue streams.
Anyone looking at using video content to promote their business and further their internet marketing campaigns should consider the YouTube Next program to help fast-track to video success.
Tags: Google, revenue, youtube
Posted in Blog, Content, Google, Small Business Resources
