With many commentators expecting internet marketing services through social media to see large growth this year, one expert has offered a few suggestions for how to optimise such content and integrate it into a wider campaign.

Writing for Search Engine Watch, Liana Evans explained that making links easy to share is vital for those who wish to boost their traffic, as not doing so can mean missing out on opportunities to gain links and add new customers.

She also recommended keeping an eye on what is currently trending in order to adapt content and relate it to what people are searching for.

"With the search engines now incorporating social media platforms into their results … keeping up on the trends becomes even more important to content creation," Ms Evans added.

Continuing, she stressed the importance of integrating multiple platforms, such as social media, search engines, email or offline promotions in order to create a coherent brand.

It was also recently recommended by Search Engine Land's Julie Joyce that any online PR campaign must be as user-friendly as possible to be successful.

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