Google has improved its free Google Analytics tool to help track click conversions more thoroughly.
The new Multi-Channel Funnels feature will help businesses understand where conversions are generated.
The old Analytics would only tell businesses where users had clicked prior to conversion. So, if they had followed a Facebook advert through to a Google ad click, Analytics would only displayed the Google click.
The new feature allows businesses to trace exactly how users have arrived and converted on their site.
It will display a more tangible pathway from the original click – whether it was on Facebook, Google or elsewhere – right through to conversion.
The Multi-Channel Funnels will also help analyse how different website marketing strategies are converging – such as email marketing, campaigns, organic search results and paid advertising.
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