Companies looking to launch internet marketing campaigns may wish to focus their attention on UK newspaper sites, as new research shows they are attracting increasingly large audiences.
According to data from comScore, some 15.9 million people in the UK visited such sites in March, accounting for 43 per cent of the country’s online population.
The most popular newspaper site in the UK in March was the Sun Online, which saw visitor numbers growth by eight per cent over the year.
This was followed by Guardian.co.uk, Telegraph.co.uk, the Mail Online and the Times Online. The fastest-growing site in terms of visitor numbers was Metro.co.uk.
But it is not just domestic consumers that are visiting UK newspaper sites. The data shows that they are also attracting increasingly large international audiences.
"We can be certain that the online medium has enabled UK newspapers to attract substantial incremental readership from other countries – audiences that were not nearly as accessible in the days of print-only publications," said Mike Read, managing director of comScore Europe.
Econsultancy reporter Graham Charlton wrote in a blog post recently that the Telegraph is taking positive steps in terms of engaging with social media users to boost its online readership.