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Google updates iPhone Latitude app

Internet marketing services providers may wish to look at ways of how they can take advantage of a new update to Google's Latitude app for iPhone. The search engine giant has added the ability for users to check in at locations through the app, which could open up a new avenue for location-based marketing. Check-ins…

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Facebook online marketing services ‘should be hyperlocal’

Businesses using online marketing services should consider taking a hyperlocal approach to their social media strategy to improve the relevancy of their pages, it has been suggested. Writing for the Econsultancy Digital Marketing Blog, Jan Rezab explained firms that have a presence on Facebook can form a closer connection with their customers if they tailor…

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Facebook online marketing services ‘must engage with users’

Internet marketing services providers who are seeking to expand their social media operations have been advised by one expert of some of the key factors to concentrate on. Econsultancy's Jan Rezab explained that engaging with an audience is one of the major elements of a successful Facebook campaign and this requires publishing interesting content on…

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