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Facebook online marketing services ‘should be hyperlocal’

Businesses using online marketing services should consider taking a hyperlocal approach to their social media strategy to improve the relevancy of their pages, it has been suggested. Writing for the Econsultancy Digital Marketing Blog, Jan Rezab explained firms that have a presence on Facebook can form a closer connection with their customers if they tailor…

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Facebook online marketing services ‘must engage with users’

Internet marketing services providers who are seeking to expand their social media operations have been advised by one expert of some of the key factors to concentrate on. Econsultancy's Jan Rezab explained that engaging with an audience is one of the major elements of a successful Facebook campaign and this requires publishing interesting content on…

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Could Twitter be sold to another online marketing services provider?

Google, Microsoft and Facebook are all interested in adding Twitter to their internet marketing services, according to reports, which has led one commentator to speculate as to the site's possible asking price. Search Engine Land's Greg Sterling noted an article in the Wall Street Journal that claimed the technology companies were in "low-level" talks to…

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