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Online marketing services predictions for social media suggested

Internet marketing services providers looking to expand their social media operations next year may be interested in the views of one expert, who has offered his opinions on the trends the sector is likely to see. Writing for Search Engine Land, Ciaran Norris stated: "2011 will see a continuing convergence between devices, channels and sectors…

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Social recommendations ‘crucial for online PR’

Internet marketing services providers should be aware of a change in behaviour that is seeing more people turn to social networking sites for answers before search engines. This is according to Jordan Kasteler, writing for Search Engine Land, who highlighted a study from Microsoft and MIT that revealed 29 per cent of individuals used social…

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Social media ‘demands greater creativity’ from online marketing services

Organisations hoping to take advantage of the growth of social media may need their internet marketing services to be more creative in order to get their brand noticed. This is according to the managing director of Markman OTW Mark Batchelor, who stated there was a "sea change" currently taking place in marketing practices. Social media…

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Facebook relaxes rules for online PR promotions

Advertisers looking to take advantage of the opportunities social media platforms may offer will now be allowed to run more promotions on Facebook, after the company ended some of its restrictions on marketers. Econsultancy's Patricio Robles reports the organisation no longer requires approval for online marketing services to run campaigns such as sweepstakes through the…

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Online marketing companies warned to be aware of social media rules

Internet marketing services running promotions on social media sites such as Facebook need to ensure they abide by the advertising rules the company has in place, according to one expert. Econsultancy's Henry Elliss stated many major organisations that used the social networking site to market their products were in breach of the website's policies on…

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Printer companies blot copybook over recycling

Printer companies have blotted their copybooks when it comes to retrieving and recycling their old equipment, according to a new study. The latest report card from the Electronics TakeBack Coalition (ETC) shows the industry received low marks across the board, with only Hewlett-Packard bucking the trend. Makers of computers, games consoles, televisions and printers were…

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Yahoo! chips away at Google’s search engine marketing share

Yahoo! chipped away at Google's dominant position in the US search market during August, according to new figures from comScore. The search engine, which is in the process of switching its natural and pay per click marketing to Microsoft's adCenter platform, saw its share of queries from home, work and university-based internet users climb by…


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