Limited time sales offers can be a good way of enhancing conversion rates on retail sites.

This is according to Steve Davis of GSI Commerce, who wrote in a Netimperative column that a recent study it conducted with YouGov found 38 per cent of consumers were more likely to make an impulse buy if sales offers were for a limited time only.

Urgent messaging such as "only a few hours remain" and "today only" can be particularly effective when using internet marketing to attract such shoppers, he explained.

He advised retailers to consider putting on limited time offers for three days rather than five days, or for 24 hours rather than five hours for the maximum impact on website conversion rates.

"Sales need to be advertised to shoppers, both before and during the sale itself, enabling that sense of urgency to be maintained," Mr Davis added.

Putting on limited time offers during a weekday can be a good way for e-commerce sites to attract online shoppers who search for internet bargains while at work, according to Jennifer Lonoff Schiff of

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