Google sites retained their position as the top video property with US internet users during April, despite a strong showing from newcomer Vevo.
According to the latest figures from comScore, Americans watched 30.3 billion clips on the web during the month, underlining the channel’s potential for search engine marketing.
Google sites, which include YouTube, accounted for 13.1 billion, or 43.2 per cent, of all videos viewed.
They also brought in 136.3 million unique visitors during the month, who watched an average of 96 clips each.
Yahoo! sites had 49.5 million viewers, while Fox Interactive Media was in third with 43.8 million unique visitors.
Vevo, a music video service that launched in December 2009 and has its own YouTube channel, brought in 43.5 million users during April, lifting it to fourth place ahead of Facebook, Microsoft sites and Hulu.
In related news, Paul Johns of Complinet recently said that tagging is "critical" for brands looking to use online video to boost their profile, as it will help their clips to stand out from the crowd.
If you would like to read more about the comScore research, visit the company’s website.
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