The popularity of online video is continuing to grow, with viewing up 11 per cent in the United States in March compared to the previous month.

Online video has been presenting opportunities for internet marketing teams for some time and the research, from comScore, suggests that these opportunities could become increasingly lucrative.

It shows that US viewers watched 14.5 billion online videos in March – with the average person watching 5.5 hours worth of content.

Google sites, including YouTube, accounted for 41 per cent of the online video market, while Fox Interactive Media was second in the list with a three per cent market share.

Other video websites appearing in the top ten were Hulu, Yahoo! sites, Microsoft sites and Viacom Digital.

Research carried out in the UK by Hitwise last month revealed that the number of people visiting online video sites had risen by 41 per cent over the last year.

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