Those in the digital marketing industry could profit from using virtual communities such as MySpace and Twitter to help them achieve their goals for the coming year, new research has indicated.

Findings from a survey by Unisfair into marketing priorities for 2010 revealed that those in the sector are concerned primarily with acquiring customers and maintaining relationships with existing ones, with six out of ten advertisers planning to address the former and 48 per cent the latter, eMarketer reports.

Unisfair noted that social networking sites would be particularly useful to brands intending to focus on these two areas, with 48 per cent of those involved in online PR agreeing and stating they plan to increase the incidence of their company’s virtual events.

Last month, Will Hodgman of comScore advised marketers that social networking is becoming a greater part of people’s lives and therefore should be embraced by the advertising industry as a promotional tool.

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