A well designed website is more important to users than security, according to a PayPoint.net study.

Some 69 per cent of respondents interviewed said the greatest influence in their decision to shop on a site depends on how appealing it looks, Computing reports.

And 98 per cent said they did check a site’s security before giving payment details but 80 per cent of those polled said they would use an easy to use site regardless of any security features.

Most customers go for bigger companies instead of using smaller companies’ sites. The article said this may indicate online shoppers would use smaller businesses if payment security signals were more obvious on the site.

Recent research by YouGov shows 57 per cent of nearly 2,000 users interviewed say they worry banks and the government is not looking after their information properly and 78 per cent said they were concerned about identity theft.

News brought to you by ClickThrough – a best practice Internet Marketing Agency.

Did you find this page useful?

Comments

About the author:

ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.