New research has suggested that over half of firms intend to spend more on website content marketing in 2009.
Conducted by community site Junta42, the poll revealed that 56 per cent of internet marketing and publishing decision-makers are looking to increase investment in content marketing.
More than two-thirds of respondents indicated that social media products and tactics will be a priority next year, with six in ten voting for email and 56 per cent opting for blogs.
"More and more marketing professionals now realise that tomorrow’s marketing is all about developing a conversation with customers," said Joe Pulizzi, founder of Junta42.
He added: "Without valuable, relevant and compelling content, that’s pretty much impossible."
More than 60 per cent of US business-to-business marketers intend to launch new ad campaigns next year, with a quarter looking to cut back spending in this area, according to a recent BtoB Magazine poll reported by eMarketer.
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