Search engine optimisation (SEO) drives a lot of debate, one industry expert has said, with many industry figures expressing scepticism about it as a strategy.
Likening SEO to politics and religion, Patricio Robles, writing on the Econsultancy blog, observed that much of its criticism is derived from the fact that many of the method’s naysayers do not know what it is, have had a bad experience with it or consider it to be too complicated.
He further stated that those in disparagement of search engine marketing could be considered lazy, as SEO is "hard work".
Referring to its critics, Mr Robles asked his readers: "How many do you really think have actually made a reasonable effort to see what SEO can do for them?"
Earlier this month, an Efficient Frontier report revealed that the search engine marketing sector is displaying signs of recovery, with greater proportions of budgets being directed towards search.
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