The introduction of new site navigation services that bring together content and related search results across several channels helped Yahoo! and Microsoft to increase their share of the US search market in April, according to new figures.
Data published by comScore shows that Yahoo! saw the number of queries handled by its sites increase by six per cent from 2.6 billion in March to 2.75 billion.
As a result, the Sunnyvale, California-based company’s overall share of the market increased by 0.8 percentage points to 17.7 per cent, news that could help it to attract more users of online marketing services.
Elsewhere, Microsoft’s sites handled 1.82 billion searches during April, up one per cent on the 1.8 billion queries processed in March.
The company’s share of the search market increased by 0.1 per cent to leave it third overall with 11.8 per cent.
Google remained the dominant force in search, although the number of queries handled by its sites flatlined during April at around the ten billion mark.
Its market share edged down from 65.1 per cent to 64.4 per cent.
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