Yahoo! will hold an online webinar on September 16th to allow paid search marketers to find out more about making the transition to Microsoft's adCenter.

The free, hour-long session will see experts from both search engines answer questions about switching an account to the new pay per click marketing platform.

It will include a live demonstration of how to make the transition to adCenter and a discussion examining its main differences from Yahoo! Search Marketing.

In addition, there will be a question and answer session where users can bring up their individual concerns.

The webinar will start at 11:00 Pacific Time/14:00 Eastern Time. Pre-registration is required.

Yahoo! is transferring its organic and paid marketing services to Microsoft as part of the organisations' Search Alliance agreement.

All advertisers should have been moved to the new platforms by early 2012.

News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.

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