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Posts about Cookieless Advertising:

Google's Cookie U-Turn: The Impact on Marketing Leaders & Users

Over the past few years, marketing leaders have been gearing up for the inevitable 'Cookieless...

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Google delay the phase-out of Third-Party Cookies (again!)

Google are now holding on to third-party cookies for another year, till 2024. Find out more about...

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Context-driven advertising is the new normal in a cookieless world

Why must advertisers embrace cookieless marketing options? Macy Edwards shares why this opens the...

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Why you should still be prepared for Cookieless advertising

Cookieless advertising is a problem for the future right? Wrong! Learn why you should already have...

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Looking forward to 2022: Why is Zero Party Data becoming increasingly more important?

What is zero-party data, and why should you care? Macy Edwards shares why zero-party data is...

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First party data: why marketers should care about building customer trust

Why is building trust an essential step to gaining first-party data? Macy Edwards shares what...

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First Party Data: what is it and why should marketers care?

You might have heard the term ‘First party data’ being thrown around lately, but what is it and...

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Google announces their “path to eliminating third-party cookies”

With Google announcing their path for eliminating 3rd party cookies, Macy Edwards takes us through...

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