First party data: why marketers should care about building customer trust
Why is building trust an essential step to gaining first-party data? Macy Edwards shares what...
Blog Articles We like to stay ahead of the digital curve
Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.
Posts by Macy Edwards:
Google announces their “path to eliminating third-party cookies”
With Google announcing their path for eliminating 3rd party cookies, Macy Edwards takes us through...
How to Grow Your Business Using Pinterest Ads
Pinterest is a great source of visual inspiration, but did you know it's also a shoppable platform?...
Cookie Rejection and What it Means for Advertisers
What is cookie rejection? And what does it mean for advertisers? From the limitations of...
The Modern Marketing Mix: Measuring Paid Channels Accurately
What is Marketing Mix Modelling? And what challenges does it pose for advertisers? Macy Edwards...
Attribution: Are you still stuck on last click?
What does attribution really mean in the realm of Digital Marketing? Our Director of Digital Paid...
3 Reasons Why Your Paid Local Strategy Matters Right Now
Why is it important to have a sound paid local strategy? Macy Edwards talks us through her top...
