Many small businesses have taken to using WordPress for their company sites.
Easy to use and maintain, you can also implement your SEO strategy into your WordPress site.
Writing for Search Engine Watch, Kevin Gibbons has created a short list of tips, which display the ways in which you can optimise your WordPress site.
Here are just a few of the best in summarised form:
– SEO Plugins – Plugins are extremely useful and can make the overall management of your site a whole lot easier. Gibbons recommends a number of useful plugins, including All in One SEO; SEO Smart Links and Urban Giraffe Redirection.
– Create content with good SEO values – The main body of text on a page should contain your best keywords and phrases, as this will help your pages to rank much higher. However this shouldn’t have a detrimental effect on the quality of your content – remember Google’s Panda algorithm can be extremely harsh, so ensure that the quality is there.
– Keep your site up-to-date – Gibbons states that hacking on WordPress is commonplace, therefore he suggests that site owners keep regular tabs on the malware reports in Google Webmaster Tools – in order to ensure all is safe.