Whilst Microsoft’s search engine, Bing has overtaken Yahoo! in the popularity stakes, it still has a long way to go if it is to catch Google up.

According to an article published by the Sydney Morning Herald, Bing is set to unveil a whole host a new features and functions, in a bid to compete with Google.

In the past two years Bing has seen its share of the search engine market double.

With the rise in popularity, Bing has become more of a focus for search engine marketing initiatives. It could be that firms look to split their focus between Bing and Google in future.

Stefan Weitz, a senior director at Bing Search USA, commented on the new features.

He said: “People are going to see really great results from the things they expect and they’re going to see some surprise with things they didn’t expect.

“We create experiences for you, for example if you want to go on holiday, we can strap together all the web’s power,” he added.

However, rather than simply offering the same features already provided by Google, Weitz stated that Bing would take a different approach, continuing: “It’s focusing a lot on how we can build search-and-find into search-and-do.

“There’ll be some pretty clear difference with Google.”

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