If your website hosting company have allowed you to customise your 404 page, then grab the opportunity to turn it into a page that achieves something for you – turn it into a landing page for your latest special offer, or make it a landing page for a specific product you want to sell, or add all the best content on your site through that 404.

Don’t let a 404 drive people from your site through the back button. Make it fun, make it lively, make it DO something for you.

We’ve all seen the classic WMD 404 page You too can do something useful with your 404 page. Whether it is to enliven your visitors’ day, to offer links to other areas of your site, put a special offer in front of your visitors from a broken link, or to push them to a specific landing page.

Don’t let 404s be boring. This should be one of your New Year’s resolutions……use your 404 page. Hey, build specific 404 broken links into your site and see how many people you can drive to your new and useful 404. What results do you get? Let us know!

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.