A platform traditionally associated with social media marketing campaigns, Twitter are rumoured to be planning for the launch of a self-serve option for its adverts, according to an article published by CNET.

Twitter has been said to have tested the feature earlier this year; however, the micro-blogging site has now officially confirmed that it has begun testing with a few, select advertisers.

In a statement, sent to AllThingsD, Twitter revealed:

“These advertisers can now set up and run their own Promoted Products campaigns and pay via credit card. This is an important step in continuing to grow Twitter’s business.

“Our Promoted Products can help small and medium-sized businesses build their audience on Twitter and better engage with the people they want to reach.

“As with all of our advertising efforts, we’re starting small, testing carefully and making improvements as we learn what works. We will slowly roll this capability out to more advertisers in the coming weeks and months,” the statement concluded.

It is widely thought that the introduction of self-serve ads on Twitter will benefit small and medium-sized businesses.

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