Search engine giants Google, Yahoo! and Microsoft’s Bing, are reportedly looking to attract smaller businesses to their platforms by attempting to demystify search engine marketing and PPC advertising, according to an article published by USA Today.

All competing in a market which is set to reach $17 billion by next year – according to figures released by eMarketer – Google, Yahoo! and Bing are looking towards small businesses as a revenue generator.

However as the two disciplines can leave many bewildered, the search engine giants have tried to simplify the process; for example, Google recently released AdWords Express, which sees local businesses’ PPC ad campaigns managed by Google.

Meanwhile Microsoft have launched a loyalty program to encourage advertisers to make the switch to Bing adCenter – a platform that supports ads on both Bing and Yahoo!.

CEO of search consultancy firm, Didit, Kevin Lee, emphasised the importance of local businesses for search engines.

He said: “Small advertisers are critically important, not only because of the huge revenue opportunities, but also because a broad spectrum of local advertisers provides a better user experience.”

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