Google – the most popular site for search engine marketing – has made another small alteration to its SERP (search engine results page), according to an article published by Search Engine Watch.

This latest change sees the previously ever-present +1 button dropped from being constantly visible; instead users will only see the button when they hover a cursor over an entry on the SERP.

Launched in an experimental form earlier this year, the +1 feature has proved to be popular amongst webmasters and has since been integrated into Google’s social network, Google+.

It also allows users to share any site, image, video or other result that catches their attention.

Although only a small design update, it is thought that the change has been made to keep the appearance consistent with other Google properties such as Gmail, Google Reader and YouTube; navigation on those features is also expected to undergo a significant revamp – also for consistency reasons.

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