New research has revealed that MySpace might not be the best place to go to host a social media marketing campaign.

The research, carried out by Experian Hitwise, and referenced in an article published by Marketing Magazine, has shown that MySpace has fallen out of the top ten most visited social media sites in the UK.

A former giant in social networking, MySpace has been replaced in the top ten by Stumble Upon; other sites in the top ten retained their previous positions, however Twitter, Gumtree and LinkedIn saw their share of the market drop when compared to October’s results.

Meanwhile, Facebook’s popularity continues to grow – with it now accounting for a huge 53 per cent of visits to social media sites in the UK.

Market research analyst for Experian Hitwise, James Murray commented on the results.

He said: “MySpace traffic has been on the decline for at least three years now but this is the first time the social network has fallen out of the top ten.

“As the social media landscape continues to evolve, brands need to be aware of the fast moving trends and which social sites people are visiting.”

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