Previously announced back in September, Facebook’s new Timeline layout has finally launched after a number of delays, according to an article published by Forbes.

Despite the launch, it has been expected that brands will have to wait a little longer yet before they can gain access to the feature – despite no official word from Facebook on the issue.

Timeline will replace Facebook’s current user profile system, replacing it with a redesigned scrapbook-style view of users’ posts, photos and any other activity conducted on Facebook.

The launch of Timeline is expected to provide social media marketing professionals with a number of challenges to adapt to and new opportunities to take advantage of.

Robert Hof, writing for Forbes, states that the profile redesign will provide brands with a wealth of useful data to be used in ad targeting.

Using Sony as an example, he suggests that the data provided by likes and apps will give them a much more precise idea of their target demographic for a new movie or album.

News brought to you by ClickThrough – a best practice Internet Marketing Agency.

Did you find this page useful?

Comments

About the author:

ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.