Despite being involved in what has been perceived as an ongoing battle with Facebook for social media supremacy, Google has revealed that it considers Microsoft to be its main rival, according to an article published by ZDNet UK.

Indicating that search still remains it main product, Google’s chief executive, Eric Schmidt said: “Today we have one very clear competitor, which is Microsoft. We used to have two, with Yahoo, but Yahoo largely outsourced the search stuff to Microsoft.”

Schmidt did acknowledge the threat posed by Facebook – a popular platform for social media marketing initiatives – adding: “We have additional competition from different corners, so Facebook is a competitor for a bunch of properties and also for attention.”

Concluding, Schmidt stated that he believed mobile technology would provide a number of new questions to be answered.

He said: “We’re more likely to face new competition – there’s lots coming – in these vertical applications that answer questions,” continuing: “People search differently on mobile phones – in the next year more searches will come off of mobile devices and page views than off PCs and Macs – that’s a huge, huge change and provides a new competitive front for us.”

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