Since its field trial and subsequent public launch, Google+ has been capturing interest from all sectors, particularly for its potential value for businesses looking to expand their social media marketing strategy. Google+ pages were made available to brands in November 2011, and continuing development means that these pages are fast becoming a vital resource for any business.

This white paper will look at how to create and maintain a presence on Google+; the most recent evolutions within Google+; and how to combine a Google+ profile with other social media marketing as well as SEO/SEM.

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About the author:

Neil is ClickThrough's Web Applications Manager. He is usually found fiercely interrogating an API or forcibly manipulating data into ways you never thought possible. Ouch!