“Sport Relief relies on the goodwill and generosity of the public to make the campaign a true success. Sport Relief has great broadcast coverage, but that doesn’t guarantee online traffic. We really wanted to focus on bringing people to our site and, once they got there, showing them how the money they raise can help change countless lives forever.

“We’ve worked with ClickThrough for two years now to help raise our online profile, attract traffic to our websites and most importantly, convert visitors into supporters of the cause.

“ClickThrough has shown great enthusiasm for Sport Relief and we’ve really benefited from their expertise, passion and knowledge. Not only that, but the team has also arranged workplace fundraising – showing just how committed they are to the cause.”

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About the author:

Neil is ClickThrough's Web Applications Manager. He is usually found fiercely interrogating an API or forcibly manipulating data into ways you never thought possible. Ouch!