Google has highlighted a number of "internationalisation" projects that are widening the accessibility of its search services to users around the world.
On the search engine’s official blog, distinguished engineer Ben Gomes said that since the company introduced real time content from sites like Facebook, Twitter and MySpace to its results, it has expanded its reach to include over 40 different languages.
Kevin Gibbons of Search Engine Watch recently claimed that using "organic" search engine marketing techniques, such as promoting blogs via Twitter, can create an "online buzz" that can help marketers to benefit from real time search.
Elsewhere, Mr Gomes noted that Google Suggest, which offers a list of possibilities that users might be looking for as they type, has also been internationalised and since 2008, has been rolled out in 50 languages across 170 domains.
In addition, he announced that a new feature will soon be rolled out that introduces popular query refinements for city names to help visitors find points of interest in different destinations.
The application will initially cover 200 US cities before being expanded to include international locations.
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