Yahoo! has highlighted some of the upcoming events that will offer tips on refining social media and search marketing campaigns.
Writing on the company’s Search Marketing Blog, Laura Lippay said that there is "no shortage" of online and offline offerings for improving the effectiveness of internet marketing services coming up next month.
From May 3rd to 7th, the eMetrics San Jose event takes place in California, offering tips on everything from search analytics and social networks to marketing management.
Elsewhere, the Search Exchange conference, which will run from May 17th to 19th in Charlotte, North Carolina, will offer insights into key industry issues, including how the future of search in personal computing will shape search engine optimisation and marketing.
On May 18th and 19th, industry experts will be back in San Jose for the Social Media Strategies event, which will include special workshops on using Twitter and Facebook in ad campaigns.
The day after, Phoenix, Arizona will host the Online Marketing Summit (OMS) with 12 sessions for both business-to-business and business-to-consumer professionals.
Following the event, the OMS will tour 23 cities in the US and Canada, finishing in San Francisco on August 17th.
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