The article How to Improve the Conversion Rate of your Site outlined some things to consider to help improve the conversion of traffic that arrives from search engine positions and the importance of having clear concise calls to actions on all areas of your website.

To expand on this, here are 5 useful tips and ideas to help you implement calls to actions that deliver more leads and sales.

Incentives & Value
Offering incentives have a clear persuasion effect and should be visible on all pages where possible. For example, a free ebook, free web site evaluation, 20% off or free delivery.

Experiment with time expiry offers to convince your visitors to take action now or they will miss out. For example, orders in April get 15% off.

Email Newsletters
Over the last few years, almost everyone has a free email newsletter. Combined with the problem of email spam, this has resulted in plummeting newsletter subscriber conversion rates. Encourage visitors to subscribe by offering them something of immediate value like a free guide or ebook. Also, make it clear that you respect the subscribers privacy by telling them next to the submit button.

Graphic & Images
Try to use graphics and images to attract attention and persuade visitors to convert or take an action

Free Downloads
Don’t always request that visitors submit a form just to download a ebook or brochure. Ask yourself whether you really need the user’s information or whether your main goal is to get as many people to download it as possible. Remember that simply offering a ebook or brochure for download without a form can double the number of people that download it several times over.

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About the author:

Phil Robinson is an online marketing consultant with over 17 years experience in marketing planning, internet strategy and online acquisition. In 2004, Phil founded ClickThrough, an ethical search marketing agency. He gives best practice training for businesses, runs seminars and writes books on digital marketing.