When you post a link on your website that goes to another website, always use an ‘Open in new window’ instruction. This can simply be done by adding the following: target=”_new” to the end of the link URL.

So, a link to our main site would look like this:

<a href=”http://www.clickthrough-marketing.com” target=”_new”> Clickthrough Marketing website </a>

This means that when anyone follows the link from your website to the outside world, you haven’t just lost them to the new site they are going to. Your site will still be open in another window, or tab. For many people in this day and age, each website they visit will have tens if not hundreds of interesting new links to follow and pressing the back button just does not happen.

Keep them on your website by always opening external (and even sometimes internal) links in a new tab or window.

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About the author:

ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.