Small and medium sized enterprises (SMEs) have been advised that their business may benefit from the use of automated marketing software.

Augment Marketing Group reports that turn-key systems help self-sufficient entrepreneurs automatically market their internet businesses, with technological laymen able to create pop-windows and other internet advertising with ease, while also making use of capture pages and search engine optimisation.

Trisha Ahlman, founder and chief executive officer of Augment Marketing, said: "Most businesses only find this kind of support when they spend hundreds of thousands of dollars on purchasing a franchise."

She added that small companies can benefit from mentoring regarding the marketing software business in order to achieve the success they desire.

InternetRetailer recently reported the expert opinion that it is a challenge for firms to decide which tools to use for their internet marketing and which to make a lead source of information, with many attempting to discover the best methods of measuring the impact of their advertising on sales.

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