A new guide on the benefits and principles of using social media has been put together for those looking to investigate search engine optimisation (SEO).

According to SearchEngineWatch.com (SEW) the briefing, which is put together by internet marketing news and training website e-consultancy, offers a broad insight into a number of key areas.

SEW notes a number of useful articles in the free 11-page guide such as how social media, blogging and user-generated content has led to a number of opportunities for SEO.

It also includes guidance on best practice for getting site visitors to generate content and outlines the principles of offline and online public relations and how the two things interact.

The guide includes contributions from representatives of a number of high-profile industry figures such as Yahoo! and can be obtained from the e-consultancy website.

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