Google has been named as one of the top five coolest brands in the CoolBrands of 2007 poll.
The world of online marketing is likely to be pleased with Google’s position as it clarifies the wide appeal of the internet giant, which has become an important part of search engine marketing.
Other online companies faired well in the list, with YouTube, Amazon and eBay joining Google in the top 20, however car manufacturer Aston Martin took first place.
CoolBrands is determined by a YouGov poll of over 2,000 people and judgements by the CoolBrands Council which includes movers and shakers in the worlds of fashion, entertainment and journalism.
Stephen Cheliotis, chairman of SuperBrands, the international organisation that runs the poll, argued that two clearly defined categories could be seen from looking at the top 20 coolest brands.
"On the one hand, things can become cool by virtue of their necessity or prevalence in your life, like Google, or Amazon. On the other, the things you really want, but may know you’ll never get like a Rolex; or a Ferrari – are considered just as cool," he said.
Earlier this week, Google announced it is to link up with IT consultancy and outsourcing specialist CapGemini to target corporate customers with its range of desktop applications.
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