Most internet users are receptive towards pre-roll video online marketing, a new survey has revealed.

YouGov found in its latest study that users are open to the internet marketing format providing the clip does not exceed 15 seconds.

"Online video advertising offers a powerful means for brands to engage with this captive audience," said Phil Cooper, chief executive of Utarget, which commissioned the research.

"Pre-roll is a natural mechanism by which this can be delivered in a contextually relevant manner."

Other findings included the discovery that the percentage of time that people spend watching video clips declines with age.

For example, internet users spend ten per cent of their time online watching video clips, a percentage which falls to one per cent among over-55s.

The news follows Thomas McMahon’s assertion on Search Newz that search engine optimisation can be boosted by customising title tags.

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