The search engine optimisation and internet marketing sector is likely to continue to grow despite current economic uncertainty, according to a new study.

It has been predicted by eMarketer that as the US deals with rising concern over expenditure in the wake of the collapse of the subprime mortgage market and the subsequent credit crunch, advertisers can still expect to thrive.

The website claims that through 2008 spending for online marketing and advertising is likely to see an increase of around 23 per cent and this is something that one senior analyst at eMarketer, David Hallerman, said is down to the "unique" services provided by the medium.

"The greater ability to measure ads online will likely encourage marketers with reduced budgets … Those same marketers are finding that the audiences they need to target are spending more of their media time on the web," he said.

It was also predicted that search engine marketing would take around 40 per cent of online ad spending.

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