Proper training is an essential part of any search engine optimisation (SEO) company, one expert has noted.

According to Jeremy Bolt, who will be speaking on the subject at this year’s SMX Search Marketing Expo in Sydney, Australia, it is vital that search marketing specialists are educated to the right level on their business.

He added that it is for this reason that this was the decision behind the appearance at the SMX conference and their presentation of the Bruce Clay Search Engine Optimisation Training Course.

"Face to face training needs to be an integral part of the learning process for all SEO teams and consultants. Spending three days with Bruce is a great way to increase your search engine marketing knowledge in a short period of time," he said.

The event takes place on April 10th and 11th and will feature appearances from Google vice president of search products and user experience, Marissa Mayer.

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