Search engine optimisation (SEO) policies can be helped if certain rules are adhered to, it has been claimed.

In a blog for Blue Collar SEO, an expert notes that if three simple rules are followed, sites can benefit from better search engine optimisation success.

Thomas Pretty suggests that a golden rule of the search engine optimisation is "content, content, content".

And having more content on a website can improve rankings, he notes. But it is important that any content is both relevant and of a high quality.

Further to this, the blogger claims that search engines are increasingly heading towards semantic methods of search, so content remains increasingly important.

But as well as content, it is important to consider link popularity when considering any search engine optimisation strategy. And also, the meta information that content on a site contains can have an effect on search engine rankings, he claims. And keywording such content can help improve overall search engine optimisation success.

In related news, an article on Search Engine Land notes that Wikipedia gets most of its users through search engines rather than from direct traffic.

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