The addition of an address bar that can double up as a search, history and suggestion tool to browsers like Firefox and Google Chrome means that tried and tested search engine optimisation (SEO) tactics may still be the best.

This is according to comments made by David Berkowitz on MediaPost’s Search Insider blog, with the expert suggesting that the smart location bar in Firefox and Chrome’s Omnibox are likely to mean that users will grow used to typing in keywords into these features.

Businesses should therefore ensure terms that are most likely to be searched for by web users are in their filenames and page titles, as this information is drawn upon by browsers to suggest sites to users, he explained.

These strategies are among those that SEO experts are likely to already put into practice anyway, he added.

"It’s somewhat reassuring that you probably already know the tactics that will put you in the best position with the new browsers," Mr Berkowitz stated.

According to Net Applications data, Microsoft’s Internet Explorer accounts for 71.5 per cent of the total browser market, followed by Firefox with almost 20 per cent, Safari with 6.69 per cent and Chrome with 0.78 per cent.

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