Better internal linking can help webmasters to improve both usability and the visibility of their sites to the major search engines, it has been suggested.

A new post by Google’s Maile Ohye on the Webmaster Central Blog has looked at the implications of a comprehensive link architecture for both user satisfaction and search engine optimisation (SEO).

The expert explained that it is vital to ensure important pages can be directly accessed from the homepage, even though webmasters tend to believe that the site search box is the first port of call for most web users.

This can help search engine crawlers to better determine the site’s content and purpose as well as make it easier for users to navigate around the website.

"Writing descriptive anchor text – the clickable words in a link – is a useful signal to help search engines and users alike to better understand your content," Ms Ohye went on to add.

Inbound links can also be important for search optimisation purposes, with experts generally recommending building such links naturally. However, a number of advertisers also buy and sell such links, a practice that is seen as black hat SEO by some, according to CNET

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