YouTube is launching a new website marketing programme that will allow users to place advertisements on their videos, enabling online viewers to find them more easily.

The application, called YouTube Sponsored Videos, will be available to all video creators, from everyday users to large multinational companies, offering them the potential to reach a much wider audience.

Writing on the official Google blog, Matthew Liu, product manager at the video sharing website, said sponsored videos will be clearly labelled as such on the YouTube site and will be priced on a cost per click basis, similar to sponsored links on Google.

“Just as AdWords provides people with relevant, non-obtrusive advertising, we hope that Sponsored Videos will provide useful, engaging content, accessible to advertisers of all kinds,” he remarked.

According to the New York Times, the auction-based advertising system may help YouTube add more professional videos to the site.

YouTube was bought by Google two years ago for $1.7 billon (£1.14 billion) and the search engine has been looking for ways to increase revenue at the video sharing website since the acquisition.

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