E-commerce sites harnessing blogs to boost traffic should focus on the titles of their posts, according to one expert.

Armando Roggio of Practical e-Commerce said that blog titles can have a large bearing on search engine optimisation, as well as on the appeal of that website to consumers.

He advised marketers to utilise keyword research tools and insert relevant terms into blog titles, as well as to make use of common or general phrases where possible as this will do much to boost traffic as opposed to using very specific terms that web users may be unfamiliar with.

Mr Roggio remarked: "Good blog posts should increase traffic to your store, but to get the best possible results, carefully develop your titles, providing your readers with an intelligent, keyword-rich promise."

According to the most recent figures from comScore, more than 14 million UK web users visited a blog during the month of August.

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