The month of December saw many analysts take a look back at growth and changes in online marketing in 2008 and make a number of predictions for the coming year.

Web searches for online shopping vouchers increased by 133 per cent in the past 12 months, data from Hitwise revealed, with some 20,000 variations on the term ‘voucher’ used by searchers.

Meanwhile, research from TNS Global found that web search is the most popular online activity for British internet users.

In mid-December, eMarketer made a number of predictions for the future of online marketing, with senior analyst Jeffrey Grau anticipating that long-term internet customers will drive retail sales, which are predicted to increase by four per cent.

Finally, David Berkowitz of Search Insider said that a number of changes could impact the search engine marketing industry in the coming year, including the rapid growth of social media, photo-sharing sites and blogs.

He explained that web marketers will need to consider their website’s search rankings, as well as in terms of social media.

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