Google is experimenting with a new search feature allowing users to specify particular websites that they would like to see in listings.

The option means web users can create a list of their favourite websites to see results from these sites more often than usual when conducting queries, with entries on the list able to be edited if needed.

A help page on the Google website suggests that users consider adding websites that they use the most, as well as blogs and local news sites.

Results from preferred websites are labelled as such on listings pages. Google indicated that if the feature is successful in tests, all search results could be influenced by users’ choices, CNET News.com reports.

The new feature comes shortly after last year’s launch of SearchWiki, which lets users edit, remove and comment on search results for their own personal use.

Marissa Mayer of Google told TechCrunch that the service could eventually be used to improve general search results for all users, rather than just for those that utilise SearchWiki while logged in to their own accounts – something that could have an effect on search engine optimisation strategies.

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