Amid a volatile economic climate, online marketing was the subject of many advice columns this month as companies were told how they can improve their results.

Trends and analysis were also the focus for a number of companies during February, beginning with an Ernst & Young survey that forecast increasing growth for the search engine marketing industry.

It said internet marketing was likely to perform better than its television equivalent.

A poll by Adobe found that firms were still putting money into online campaigns despite the recession, with social networking and mobile marketing also on the agenda for many businesses.

Later in the month, comScore Marketer revealed that in the US, search terms were reflecting global concerns and producing certain keyword trends.

Statistics gathered by the group found that searches for terms such as "unemployment benefits" and "bankruptcy" were up compared to last year.

Finally, mobile marketing was the focus for more studies. ABI Research discovered that the number of consumers using a handset to access a search engine had risen since 2008.

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