Search engine Yahoo! is looking to ease the pressure on marketing budgets by reviewing minimum bids on a large number of Sponsored Search keywords.

In a blog post, the company said is intends to drop minimum bids on many search terms to help companies lower their pay per click marketing costs.

Companies using pay per click services have been sent emails notifying them of the changes, which apply to inactive keywords.

However, Yahoo! pointed out that the minimum bid is just one factor in the overall cost that companies will pay each time someone clicks on their ad.

"Just as important are factors such as your ad quality, the competitiveness of your term and, of course, the bid you set," the blog posts stated.

Meanwhile, Yahoo! has added Facebook features across its search results, allowing users to add new friends and send messages directly from a Yahoo! search results page.

News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.

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