Companies could find that their mobile search engine marketing efforts are aided by a new feature being added to the Google mobile application for the Blackberry.
Mobile internet users surfing the web on their Blackberry handset will now be able to enter search terms into Google by speaking into the device.
In a post on the Google Mobile blog, Luca Zanolin, a Google mobile application engineer, explained that typing in searches on the Blackberry’s keyboard can be tricky and time consuming.
The new voice feature has therefore been unveiled to solve this problem and allow for faster, easier searching.
Users can also search by voice with My Location, allowing them to find fish and chip takeaways in their area, for example, without entering their postcode or the name of their street.
Meanwhile, Google has also unveiled two new improvements to its search results.
It will now offer an expanded list of related searches to help consumers find what they are looking for, as well as longer snippets to give them more information and context.